KUALA LUMPUR: Loob Holding, the parent company of the popular Malaysian tea brand Tealive, has announced a new partnership with Dubai’s Eureka Restaurant and Café to establish its presence in the United Arab Emirates.

This master franchise agreement, facilitated by Ernst & Young Malaysia, aims to introduce Tealive’s acclaimed tea concoctions to the UAE, starting with a flagship store in Dubai followed by additional stores across the country.

The partnership leverages Eureka’s deep roots in the local market and aims to adapt Tealive’s offerings to cater to the UAE’s diverse consumer base. This strategic move is seen as a key step in Tealive’s ongoing global expansion, following successful launches in Africa and North America.