O2 Launches Daisy: A Scam-Fighting AI Granny

A UK mobile network provider, O2, has launched a clever AI solution to combat scam calls. Enter Daisy, the virtual “granny” whose job is to keep fraudsters occupied by engaging them in endless conversations, wasting their time and limiting their ability to scam others.

Daisy’s Strategy: Engaging Scam Callers for Maximum Distraction

Daisy works using multiple AI systems that transcribe, analyze, and respond to scam calls in real time. She chats about trivial subjects—such as her cat or upcoming family gatherings—drawing the scammer into long-winded exchanges. This helps ensure that scammers are distracted and can’t make additional calls.

Raising Awareness and Enhancing Protection

In addition to providing an entertaining solution to scam calls, O2 encourages people to report suspicious activity to 7726. This helps block fraudulent numbers and strengthens the company’s anti-fraud measures.

Addressing the Rising Fraud Concerns

Nearly 70% of UK residents worry about falling victim to fraud, and O2 aims to reduce the impact of these scams by keeping the scammers engaged for longer, making it harder for them to target the vulnerable.